Case Study: Irish Distillers achieves faster consumer insights and stronger campaign decisions with Bounce Insights

On a Quest for Consumer Centricity with Pernod Ricard

Irish Distillers, a subsidiary of Pernod Ricard, sought to build a more consumer-centric strategy but faced challenges with fragmented insights budgets and slow, costly methods for accessing consumer sentiment and measuring campaigns. They needed to understand brand perception quickly and make agile, evidence-based decisions to drive growth. To address this, they partnered with vendor Bounce Insights.

Bounce Insights provided dedicated support, including an expert Research Lead and platform training, enabling Irish Distillers to conduct numerous agile research projects. The solution allowed the client to connect with nearly 10,000 consumers in real-time, gaining crucial insights for campaigns and product launches. This partnership revolutionized internal communication, accelerated decision-making, secured bigger investments, and served as a transformative testbed for other global Pernod Ricard markets.

Irish Distillers