Case Study: Coca-Cola HBC becomes more consumer-centric with Bounce Insights

Coca-Cola HBC - Customer Case Study

Coca-Cola HBC (CCH) faced a challenge in understanding the 'why' behind rapidly shifting consumer behaviors after COVID-19. Despite having sales data, they lacked direct consumer connections and struggled to make quick, effective decisions due to slow, expensive traditional market research. Their main challenge was obtaining regular, accurate insights to drive innovation, which led them to seek a solution from vendor Bounce Insights.

Bounce Insights provided a solution by building a bespoke consumer community and offering expert research support. This enabled CCH to conduct rapid, targeted research for initiatives like New Product Development (NPD), from pre-launch flavor testing to post-launch feedback. The partnership with Bounce Insights transformed CCH's approach, boosting research volume and decision-making confidence. This empowered them to become a truly consumer-centric organization, allowing them to stay ahead of market trends and optimize their innovation strategies.

Coca-Cola HBC

Richard Harten

Category Insights Manager