Case Study: Spoke & Weal achieves seamless, elevated salon operations with Boulevard

How Uses Boulevard to Bring the Energy of Fashion Week to Clients

Spoke & Weal, a 10-location salon brand founded by Christine Thompson, needed a software platform that could match the elevated, fashion-forward experience of its services while supporting consistent operations as the business scaled. The team wanted seamless online booking, customizable client profiles, and a polished interface that felt on-brand, after dealing with glitches and booking issues on other platforms. Boulevard was selected to help solve these challenges.

With Boulevard, Spoke & Weal gained an intuitive booking experience, consistent client records across locations, and an elegant front- and back-end interface that supported both guests and staff. The platform also made onboarding easier for new team members and continued to evolve with new features over time. As a result, Boulevard helped Spoke & Weal deliver a smoother, more consistent client experience across all 10 salons, and Christine Thompson said it became one less thing she had to worry about.

Spoke & Weal

Christine Thompson

Founder