Case Study: Suite Caroline achieves a 36% increase in service value with Boulevard

How Suite Caroline Switched Platforms & Increased Service Value by 36%

Suite Caroline, a Manhattan salon founded by colorist Lena Ott, was struggling with an outdated salon management platform that made online booking difficult, limited customization of appointment timing and pricing, and offered poor customer support. As a single-location business focused on client satisfaction and operational efficiency, Suite Caroline needed a better system to support its team and improve day-to-day operations.

By switching to Boulevard’s salon management and client experience platform, Suite Caroline gained a more intuitive interface, customizable scheduling, self-booking tools, automated reminders, and centralized client notes and communications. Boulevard helped the salon increase services sold by 32%, raise service value by 36%, and maintain a 35% average booking rate, while also reducing no-shows and improving flexibility during the COVID-19 pandemic.

Suite Caroline

Naveed Hussain

Senior Manager