Case Study: Saunders and James Nail Care boosts bookings and cuts cancellations with Boulevard

How Saunders and James Uses Boulevard to Boost Bookings and Keep Clients Happy

Saunders and James Nail Care, a high-end nail studio in Oakland, CA, turned to Boulevard to support its vision for personalized, multi-location client service. Founder Michelle Saunders needed a technology platform that could keep up with detailed client care, evolving post-pandemic expectations, and future expansion.

Boulevard helped Saunders and James streamline scheduling, store client preferences, manage cancellations, and support multiple locations with reporting and booking tools. The results were strong: a 57% decrease in late cancellations, 53% more appointments, 50% more services, and a 15% increase in gratuities, while the second location, Duo Nail Studio, became self-managing within weeks.

Saunders and James Nail Care

Michelle Saunders

Founder