Case Study: The Beauty Lounge boosts bookings and reduces no-shows with Boulevard

How Rachel Paige Levels Up Salons with Boulevard

The Beauty Lounge, a boutique salon led by Rachel Paige, needed a better online booking experience that matched its brand and supported add-ons, upgrades, and reliable help. Its old software felt off-brand and cumbersome, and support was often unavailable when the team needed it.

Boulevard provided a modern, on-brand booking platform with live chat support, smarter scheduling, client messaging, text reminders, and payment tools to reduce chargebacks. With Boulevard, The Beauty Lounge saw an 80% reduction in no-shows, a 23% increase in prebooked appointments, and a 24% increase in 90-day new client retention.

The Beauty Lounge

Rachel Paige

Founder & Owner