Case Study: Hairroin Salon increases bookings and service revenue with Boulevard

How Hairroin Salon Increased Bookings and Service Revenue with Boulevard

Hairroin Salon, a Los Angeles-based salon led by founder Janine Jarman, needed a flexible platform to support its busy, high-end operations. The team wanted better tools for double booking, industry-specific reporting, and responsive support to help them manage appointments, client retention, and growth more efficiently.

Boulevard provided Hairroin Salon with Precision Scheduling, automated resource scheduling, built-in marketing tools, two-way texting, multi-merchant accounts, and dedicated support. With Boulevard, Hairroin saved 30 hours of admin time per month, increased bookings by 57%, and grew service revenue by 20%, while also reducing cancellations and simplifying day-to-day operations.

Hairroin Salon

Elvira Gardenas

Director of Operations + Sales