Case Study: Habit Med Spa + Facial Bar achieves stronger growth and a better client experience with Boulevard

How Habit Delivers the “Gold Standard” of Client Experiences With Boulevard

Habit Med Spa + Facial Bar, based in Richmond, VA, turned to Boulevard after its legacy software fell short on customization, reporting, and booking flow. Founder Summer Layton needed a more flexible platform to support the brand’s growth, improve the client experience, and better analyze business performance.

Boulevard provided a customizable, aesthetically polished client experience platform with stronger reporting, easier online booking, HIPAA-compliant forms, and smoother checkout through Boulevard Duo. As a result, Habit saw a 70% increase in memberships, 17% more appointments, 36% more new clients, and 27% more services, while also improving front-desk efficiency and supporting its 2023 rebrand.

Habit Med Spa + Facial Bar

Summer Layton

Founder