Case Study: Heyday boosts bookings, revenue, and efficiency with Boulevard

How Boulevard’s Custom Solutions Helped Heyday’s Expansion

Heyday, a luxury skincare brand with 35+ locations and growing, needed a platform that could support its franchise expansion while maintaining control, clarity, and flexibility across the business. The company also wanted well-documented APIs for custom booking workflows and integrations with other partners and platforms.

Boulevard provided Heyday with a purpose-built client experience platform, seamless online booking, easy-to-use operations tools, powerful APIs, and dedicated support to help with migration and scaling. As a result, Heyday saw a 57% increase in appointment bookings, saved 30 hours per month in labor time, and achieved a 20% increase in service revenue, while also successfully opening its first franchise location and continuing to expand nationwide.

Heyday

Michael Pollak

Owner