Case Study: Mosaic Hair Studio streamlines communications and grows with Boulevard

How Boulevard & TrueLark Solved Mosaic Hair Studio's Communication Conundrum

Mosaic Hair Studio, a three-location employee-led salon founded by Mike Van Den Abbeel and Kiri, needed a scalable way to manage growth, client communications, and front desk coverage. As the business expanded, the team struggled with staffing shortages, juggling multiple locations, and keeping up with incoming calls without missing potential bookings.

Boulevard, paired with its TrueLark integration, gave Mosaic an easy-to-use client experience platform with integrated communications, marketing, payments, and multi-location management. With Boulevard, Mosaic reduced no-show rates from 3% to 1%, achieved a 32% booking request conversion and 72% conversion handle rate, and saved about 60 hours of administrative time, while also making texting and call management easier for staff and clients.

Mosaic Hair Studio

Mike Van Den Abbeel

Owner