Case Study: Jeffrey LaMorte Salon boosts bookings and sales with Boulevard

How a Software Upgrade Streamlined Ops Across Multiple Jeffrey LaMorte Salons

Jeffrey LaMorte Salon, a multi-location Chicagoland salon and spa business with four locations, had been using a DOS-based system since 1994. As the company grew, manual tracking, slow receptionist onboarding, and difficulty managing operations across locations made it clear they needed a modern cloud-based solution. They chose Boulevard to replace their outdated software and support their appointment-based business.

With Boulevard’s client experience platform, Jeffrey LaMorte Salon streamlined scheduling, client management, marketing, and multi-location reporting. The salon saw measurable gains after switching to Boulevard, including 15% higher online bookings, 10% higher retail sales, 10% more gift card sales, and a 43% reduction in no-shows. The team also reported faster onboarding, better staff satisfaction, and stronger customer support.

Jeffrey LaMorte Salon

Jeffrey LaMorte

Founder