Case Study: Germantown Day Spa achieves operational efficiency and higher tips with Boulevard

Germantown Day Spa Sees Operational Improvements & Higher Tips with Boulevard

Germantown Day Spa, a multi-service salon and wellness business in Germantown, Tennessee, was struggling with slow, outdated software that couldn’t keep up with its growing operation or support the team’s need for a modern client experience. As the spa expanded under owner Robyn Tyler, the previous system proved inefficient and unintuitive, creating friction for staff and clients alike.

Boulevard provided an all-in-one business management and client experience platform tailored for appointment-based self-care businesses. With Boulevard, Germantown Day Spa streamlined scheduling, service updates, payroll, checkout, and no-show enforcement, while also improving staff usability and client convenience. The result was better operational efficiency, higher client satisfaction, improved employee happiness, and higher tips after switching to Boulevard in early 2022.

Germantown Day Spa

Robyn Tyler

Chief Experience Officer/Owner