Case Study: Hello Sugar achieves faster growth and booking with Boulevard

Boulevard + Hello Sugar A Fast Track to Franchise

Hello Sugar, a fast-growing full body and Brazilian waxing salon with 105+ locations, needed a tech partner that could keep pace with its franchise expansion. The company wanted a more powerful, user-friendly booking platform that could support a custom booking flow, improve the client experience, and provide strong support for scaling its membership-driven business.

Boulevard provided the solution with its client experience platform, using APIs for a faster, more seamless online booking experience, customizable reporting, better membership tracking, and easier checkout and scheduling. With Boulevard, Hello Sugar saw an 88% increase in sales volume, a 57% increase in appointments, a 60% increase in membership redemptions, and online booking became 3x faster, while also reducing training time and improving operational efficiency.

Hello Sugar

Brigham Dallas

President