Case Study: DUXIANA grows e-commerce revenue with Boucher + Co.'s digital strategy

DUXIANA grows site traffic 46% with Boucher + Co.

Duxiana, a luxury bed and mattress brand, faced the challenge of transitioning from traditional advertising and brick-and-mortar sales to a digital and e-commerce focused strategy. They partnered with the vendor Boucher + Co. to launch e-commerce marketing, connect with new audiences, and identify underutilized digital channels for growth.

Boucher + Co. executed a strategy involving digital audits, ongoing strategic sessions, and took over as the fulfillment partner for Duxiana's digital campaigns. This approach yielded significant results, including a 46% growth in site traffic, a 123% increase in social traffic, and a 54% rise in e-commerce revenue. Boucher + Co. also helped achieve a 77% drop in average CPM, allowing for more efficient advertising spend.

Duxiana