Case Study: Ahmad Tea boosts U.S. sales and traffic with Boucher + Co. social strategy

Ahmad Tea boosts online sales 42% with Boucher + Co.

The customer, Ahmad Tea, engaged the vendor Boucher + Co. to grow its market presence in the United States. Their challenge was to build brand awareness and drive purchase activity among a target audience of women aged 25-50 for their global tea brand.

Boucher + Co. implemented a digital strategy that included creating a unique U.S. social media persona with bright, color-blocked creative content and seasonal themes. The solution integrated promotional events and giveaways with digital campaigns. As a result, Boucher + Co. helped Ahmad Tea achieve a 42% increase in online sales, a 37% reduction in cost-per-conversion, and a threefold increase in website traffic year-over-year on the same budget.

Ahmad Tea