Case Study: Tiger of Sweden boosts CSAT to 96% with BotXO

Tiger of Sweden CSAT increased from 73% to 96% with an AI chatbot

Tiger of Sweden, the Swedish high-end fashion brand, needed a faster and more scalable way to handle steadily increasing customer inquiries across multiple markets and channels. To improve customer support and reduce the burden of repetitive questions on its team, the company turned to BotXO’s AI chatbot platform, which was easy for non-technical staff to use and integrate with existing systems.

With BotXO, Tiger of Sweden built a multilingual, NLU-powered chatbot that now handles first-line support and escalates more complex issues to agents. The results were strong: 35% of customer inquiries are now handled by the chatbot, email and phone inbounds dropped by 50%, chat inbounds increased by 400%, first-reply time fell from 17 hours to 10 hours, and customer satisfaction rose from 73% to 96%.

Tiger of Sweden

Nadin Kempel Sigh

Customer Care Manager