Case Study: Pakke achieves 4x higher chatbot conversion with BotXO

Pakke - Customer Case Study

Pakke.dk, a shipping services company operating in Denmark, Sweden, and Norway, needed a faster way to handle repetitive customer inquiries and reduce the load on its live chat team. It turned to BotXO’s AI chatbot to replace its limited-hours, agent-led chat with a 24/7 conversational solution that could support customers in Danish, Norwegian, Swedish, and English.

BotXO implemented a no-code chatbot trained on Pakke.dk’s historical support and sales questions, with structured dialogues and escalation to humans when needed. The impact was immediate: within 24 hours, chatbot traffic had a conversion rate 4x higher, support tickets were cut in half, and the bot now answers 80% of customer questions while handling up to 1,000 chats at once.

Pakke

Ulrik Kjær Larsen

Founder and CEO