Case Study: Villa Italian Kitchen achieves viral nationwide media coverage with Bottom Line Marketing & Public Relations

Villa Italian Kitchen sparks 1 billion impressions with Bottom Line Marketing & Public Relations

The customer, Villa Italian Kitchen, sought to generate significant nationwide media attention for its brand. The vendor, Bottom Line Marketing & Public Relations (BML Public Relations), was engaged to create a compelling public relations campaign to meet this challenge.

Bottom Line Marketing & Public Relations conceptualized the world's first-ever Pumpkin Spice Pizza as a viral sensation. The solution generated over 990 news stories, 1 billion impressions, and 90 million social media mentions, achieving an estimated $20 million in advertising value. The campaign secured major media placements on Good Morning America, The TODAY Show, and Jimmy Kimmel Live.

Villa Italian Kitchen