Case Study: The Miss America Organization achieves 900 million impressions with Bottom Line Marketing & Public Relations

The Miss America Organization earns 900 million impressions with Bottom Line Marketing & Public Relations

The Miss America Organization, a long-standing institution empowering women through scholarship and advocacy, sought to generate significant buzz for its historic centennial competition and return to an in-person event. To achieve this, they partnered with Bottom Line Marketing & Public Relations for strategic public relations support.

Bottom Line Marketing & Public Relations executed a comprehensive media strategy that included national and hyperlocal outreach, resulting in over 300 stories and 900 million impressions. The campaign secured top-tier media placements in outlets like The Wall Street Journal, Associated Press, and Good Morning America, generating an estimated $1.75 million in advertising value and successfully crowning the next 100 years of the organization's mission.

The Miss America Organization