Case Study: Discover Boating boosts awareness and web traffic with Bottom Line Marketing & Public Relations

Discover Boating drives 414 million impressions with Bottom Line Marketing & Public Relations

Discover Boating, a program aimed at increasing awareness of recreational boating, tapped Bottom Line Marketing & Public Relations (BML Public Relations) to raise its profile and drive traffic to its online tools for new boaters.

Bottom Line Marketing & Public Relations launched the campaign at the Miami International Boat Show to secure media coverage during the prime purchasing season. The solution included coordinating immersive experiences for top media and influencers and culminated in a unique publicity stunt featuring a prognosticating fish. The results were over 180 stories, 414 million impressions, 26 influencer partnerships, and an 18% year-over-year increase in web traffic for Discover Boating.

Discover Boating