Case Study: Del Monte Fresh Produce achieves record-breaking brand awareness with Bottom Line Marketing & Public Relations

Del Monte Fresh Produce drives 1.3 million impressions with Bottom Line Marketing & Public Relations

Bottom Line Marketing & Public Relations (BML Public Relations) was tasked by its customer, Del Monte Fresh Produce, with generating significant awareness for its bananas in partnership with Jewel-Osco supermarkets.

BML orchestrated a world record event, creating the largest fruit display ever sanctioned by Guinness World Records. The event generated massive local and national media coverage, resulted in 977+ stories and 1.3 million impressions, and provided 215,000 bananas to shoppers and a food bank. Bottom Line Marketing & Public Relations delivered an advertising value equivalent of $1.4 million for the campaign.

Del Monte Fresh Produce