Case Study: American Dairy Association & Dairy Council achieves massive media reach with Bottom Line Marketing & Public Relations

American Dairy Association & Dairy Council drives 65 million impressions with Bottom Line Marketing & Public Relations

The American Dairy Association & Dairy Council, in partnership with the New York Yankees, sought to promote healthy lifestyles among youth. They faced the challenge of generating significant media attention for a schoolyard renovation project to maximize this promotional opportunity. To address this, they engaged the vendor Bottom Line Marketing & Public Relations (BML Public Relations) for event creation and media relations services.

Bottom Line Marketing & Public Relations planned and executed a branded unveiling event featuring a Yankees player in a Home Run Derby contest. This solution generated extensive media coverage, resulting in over 65 million impressions and an advertising value equivalent of $487,000. The event also directly raised $2,500 for the school, further supporting its nutrition and exercise programs.

American Dairy Association & Dairy Council