Case Study: American Dairy Association & Dairy Council boosts winter dairy awareness with Bottom Line Marketing & Public Relations' World’s Largest Hot Chocolate stunt

American Dairy Association & Dairy Council drives 185 million impressions with Bottom Line Marketing & Public Relations

The American Dairy Association & Dairy Council faced the challenge of reminding consumers to consume dairy for Vitamin D during the winter. They partnered with Bottom Line Marketing & Public Relations to develop a solution.

Bottom Line Marketing & Public Relations created the World's Largest Mug of Hot Chocolate, a 500-gallon custom mug unveiled at an event in New York City's Bryant Park. This stunt generated extensive media coverage, resulting in 500+ news stories, 185 million impressions, and an advertising value equivalency of $6.2 million.

American Dairy Association & Dairy Council