Case Study: Illinois Retail Merchants Association drives statewide retail awareness with Bottle Rocket Media

Illinois Retail Merchants Association grows organic traffic +423% with Bottle Rocket Media

The Illinois Retail Merchants Association (IRMA) faced the challenge of shifting public perception to highlight the economic importance and resilience of retail across Illinois, countering a prevailing narrative of decline. They partnered with Bottle Rocket Media to create a campaign that would elevate the industry's status, showcase local success stories, and inspire future career seekers.

Bottle Rocket Media engineered a full-stack strategy combining cinematic storytelling with SEO, paid amplification, and statewide logistics. The solution resulted in over 50 million total impressions, a significant campaign uplift, and a 75% video watch rate. Furthermore, the initiative drove a 707% increase in search clicks and a 423% year-over-year growth in organic traffic, successfully earning measurable belief and engagement for IRMA.

Illinois Retail Merchants Association (irma)