Case Study: Basis achieves award-winning B2B ad campaign engagement with Bottle Rocket Media

Basis drives 90% engagement with Bottle Rocket Media

Basis, a B2B ad tech company, faced the challenge of creating a commercial video that would stand out to decision-makers at major advertising agencies amidst a crowded market. They partnered with Bottle Rocket Media to produce a high-impact, multi-channel campaign on a tight budget and with significant production constraints, including using their own office as a filming location.

Bottle Rocket Media developed a bold, 1960s-inspired campaign featuring a fictional agency owner to contrast the golden age of advertising with modern challenges. The solution successfully generated a 90% engagement rate with the target audience, won a Silver Telly Award, received a Webby nomination, and achieved a year-over-year lift in inbound leads, proving the effectiveness of their creative approach.

Basis