Case Study: The Baldwin Group boosts SMS engagement with Botsplash

The Baldwin Group boosts SMS response to 17% with Botsplash

The Baldwin Group, a customer using Botsplash, sought to streamline its messaging and boost engagement by eliminating the need to switch between platforms. Their challenge was to link texting directly to customer records within Salesforce for more efficient communication.

Botsplash provided a solution by integrating 1-to-1 SMS into Salesforce, enabling advanced tracking and compliance-first campaigns with sensitive data filters. This implementation allowed The Baldwin Group to send over 414,000 messages, achieving a 17% new visitor response rate while maintaining a spam rate of just 0.23%. Botsplash helped the customer scale their SMS outreach efficiently and with greater confidence.

The Baldwin Group