Case Study: Rate achieves faster personalized outreach with Botsplash

Rate launches personalized SMS campaigns within hours with Botsplash

Rate, a company operating multiple sub-brands in the lending space, needed to react swiftly to market shifts like interest rate drops with rapid, personalized outreach to borrowers. Their challenge was to execute high-volume, multi-brand campaigns quickly while maintaining strict compliance and a unified brand identity. They turned to Botsplash and its platform to address this need.

Using Botsplash, Rate implemented a solution that included a sub-account setup for each of its brands to act independently. The vendor's platform enabled Rate to upload segmented lists and use token-replacement for personalization, allowing them to launch targeted campaigns within hours. Botsplash also handled compliance features like delivery windows and opt-out suppression. This resulted in faster campaign deployment, strong deliverability, and the ability to send high-volume outreach that felt one-to-one.

Rate