Case Study: General Motors boosts social media engagement with Botsify

General Motors boosts social video engagement with Botsify using 57% live video adoption

General Motors sought to boost its social media engagement and create a more authentic connection with its audience through innovative video marketing. The company partnered with Botsify to leverage live streaming as a key strategy for its campaigns.

Botsify implemented a solution where General Motors used Facebook Live to stream the launch of its Chevy Volt EV. This live video approach provided a personal and engaging experience, building trust and authenticity with the audience. As a result, General Motors became an early pioneer in using live streaming for product launches, successfully enhancing its social media impact and fostering increased customer loyalty.

General Motors