Case Study: EFU Life boosts customer engagement and reduces support load with Botsify chatbot

EFU Life engages 11,584 customers with Botsify chatbot

EFU Life Assurance Ltd., a major life insurance company in Pakistan, faced the challenge of handling a high volume of daily customer queries across its channels, including its Facebook page with over 2 million users. To automate responses and ease the burden on its customer service staff, EFU Life partnered with vendor Botsify to implement a conversational AI chatbot.

The Botsify solution provided an automated messenger chatbot that could greet users, offer information on products and policies, book appointments, and collect leads. The results were significant, with the chatbot engaging 11,584 users in under two months. It saved over 16 days' worth of customer support costs by handling an average of 3,101 messages daily, and it successfully generated more than 1,200 leads for the company.

EFU Life