Case Study: Women First Digital saves 52% on annual chatbot costs with BotsCrew

WFD saved 52% of costs annually after a vendor change

Women First Digital, a non-profit focused on reproductive health, was dissatisfied with their costly and rigid existing chatbot, Ally. They faced challenges with unresponsive support, limited analytics, and buggy performance. They tasked BotsCrew with migrating the chatbot, replicating its logic, fixing multilingual discrepancies, and adding advanced analytics—all within a month.

BotsCrew successfully rebuilt the Ally chatbot, integrating it with advanced analytics via Google Data Studio and adding a new voiceover feature for accessibility. The revamped bot quickly achieved 72% of its annual user goal within just six months. Due to this success, BotsCrew developed a second GPT-powered chatbot, Myka, which vastly exceeded its target by reaching 15,000 active users per month. This partnership resulted in Women First Digital saving 52% on its annual spending.

Women First Digital

Mrinalini Dayal

Program Manager