Case Study: GsmServer automates 72% of customer requests with BotsCrew’s Basky Bot

GsmServer - Customer Case Study

GsmServer, an international online store for telecommunications solutions and electronic components, faced an overload of repetitive customer support queries. Their team was unable to provide 24/7 assistance, and complex website flows like password recovery created friction. They needed a specialized chatbot solution from a vendor, BotsCrew, that could understand their unique business and not offer a generic product.

BotsCrew implemented a custom website chatbot named Basky Bot, integrated with GsmServer's CRM and live chat system. The solution handled FAQs, provided order status updates, and assisted with purchases. Within six months, the BotsCrew chatbot successfully automated 72.28% of all customer requests, freeing the support team to focus on higher-value tasks and significantly improving efficiency.

GsmServer

Nadiya Vrublevska

Organisational Development Director