Case Study: Choose Chicago boosts visitor engagement with BotsCrew’s AI chatbot The Bean

Choose Chicago - Customer Case Study

The customer, Choose Chicago, the official destination marketing organization for the city, faced significant challenges in the travel industry during the pandemic. They needed a digital solution to provide rapidly changing information, bring more visitors to the city, and encourage them to explore diverse cultural experiences. To meet this challenge, they selected BotsCrew as their vendor to develop a chatbot solution.

BotsCrew implemented "The Bean," an AI-powered virtual ambassador chatbot, which was built on their proprietary platform. The solution provided 24/7 assistance for finding events, attractions, and restaurants. The results were highly successful, with the chatbot engaging 22,434 users and achieving a 74.7% satisfaction rate within five months of launch, alongside a dramatic increase in user engagement.

Choose Chicago

Jason Lesniewicz

Director of Tourism