Case Study: Fromages d'ici achieves 99% AI query resolution with Botpress

Fromages D'ici resolves 99.77% of customer queries with Botpress

Fromages d'ici, a Québec cheese brand, faced the challenge of helping customers navigate an overwhelming selection of over 1,000 cow's-milk cheeses. They partnered with vendor Botpress and creative agency LG2 to create an AI-powered solution that could provide personalized recommendations without requiring users to understand complex industry terminology.

Using the Botpress platform combined with GPT-4o, the team built Froméo, an AI "cheese butler" integrated directly into the website's core navigation. Botpress provided extensive technical support to optimize conversational flows, resulting in a solution that successfully answers 99.77% of user queries. The implementation also led to 20% of users exploring more site content, with an average session duration of over two minutes.

Fromages D'ici