Botmaker
9 Case Studies
A Botmaker Case Study
Tenda, a major Brazilian construction and property developer, was seeking more dynamic and updated customer support channels to handle its high volume of monthly interactions and improve the overall customer journey. The company needed a solution to refine its lead segmentation strategy and align its sales approach for continued growth.
Botmaker implemented personalized AI solutions utilizing automated conversational flows, which were integrated into Tenda's ERP system. This provided advanced lead segmentation and data enrichment, helping to identify contacts with high purchase potential. The solution, which included a "Jump in line" feature for customer support, resulted in 13% of store sales coming from the lead retrieval process, a 5% growth in NPS, and the digital handling of 61% of all post-sales issue openings.
Elizabeth Lopreato
Marketing Manager