Case Study: Payless boosts customer satisfaction and sales with Botmaker WhatsApp chatbot

Payless boosts customer satisfaction 80% with Botmaker

Payless, a large footwear retailer, faced the challenge of automating and customizing website queries to avoid friction between their e-commerce platform and physical stores. To revolutionize the customer experience, they chose Botmaker to develop a WhatsApp chatbot.

Botmaker implemented a virtual assistant on WhatsApp that manages customer queries, helps select shoes from a vast inventory, and recommends complementary items. The solution resulted in 65% of queries being automated, a 45% reduction in response time, and an 80% increase in customer satisfaction, significantly boosting sales and customer loyalty.

Payless