Case Study: OXXO boosts customer support and engagement with Botmaker's WhatsApp AI solution

OXXO - Customer Case Study

The customer, OXXO, a neighborhood market owned by Grupo Nós, sought to strengthen its consumer experience by engaging with its audience on WhatsApp. They partnered with the vendor, Botmaker, to implement a conversational channel for providing information and promotions.

Botmaker developed a customized generative AI solution for WhatsApp that handled store information, promotions, FAQs, and lead registration. This implementation led to a 156% increase in users, a 400% growth in its opt-in database, and a 573% rise in registered leads, significantly enhancing customer engagement and support efficiency for OXXO.

OXXO

Camila Assis

Head of Marketing and External Communication