Case Study: OXXO boosts customer engagement and lead generation with Botmaker

OXXO boosts opt-in database 400% with Botmaker

OXXO, a neighborhood market chain under Grupo Nós, sought to strengthen its consumer experience by engaging customers through WhatsApp, one of Brazilians' favorite channels. The challenge was to provide information on stores and promotions, answer FAQs, and register leads in an effective and personalized way. To address this, OXXO partnered with vendor Botmaker to implement a conversational solution using generative AI technology.

Botmaker developed and implemented a customized AI solution for OXXO that integrated with the brand's knowledge base. The solution handled conversational flows for store information, promotions, and lead registration, adopting a humorous and engaging tone. As a result, OXXO saw a 400% growth in its opt-in database, a 573% increase in registered leads, and a 77% rise in the number of sessions. Botmaker's solution enabled efficient support and significantly strengthened customer engagement.

OXXO