Case Study: Lacta boosts store conversion by 39% with Botmaker

Lacta - Customer Case Study

The customer, Lacta (owned by Mondelēz), sought to accelerate direct-to-consumer online sales for the Easter holiday, a major retail date in Brazil. With partner store closures due to the pandemic, their challenge was to create a new, engaging channel to ensure the occasion was not overlooked.

The vendor, Botmaker, implemented a conversational sales bot named 'Easter Bunny - Lacta' on WhatsApp and other channels. This AI-powered solution allowed users to browse products, access promotions, and complete purchases. The bot successfully processed over 120,000 messages in a week and increased the conversion rate in the Lacta shop by 39%.

Lacta

Peter Studart

Senior Manager of Consumer Experience