Case Study: IRSA achieves 4X customer interaction growth with Botmaker's WhatsApp chatbots

IRSA - Customer Case Study

IRSA, the largest real estate company in Argentina, sought to innovate customer interaction for its 14 malls by creating a more personalized and automated experience for its millions of visitors. The company partnered with vendor Botmaker to develop a solution utilizing a WhatsApp chatbot.

Botmaker implemented a WhatsApp chatbot that initially handled general inquiries, later evolving to include customer notifications and personalized, named virtual assistants for each mall. This solution resulted in a 4x growth in customer interaction without increased costs, an 80-point increase in NPS, and a 3x higher opening rate for messages compared to email.

IRSA

Pablo Moreno

Chief Customer Services Officer