Case Study: Ford boosts lead generation and customer service with Botmaker’s FORDi chatbot

Ford - Customer Case Study

The automotive manufacturer Ford worked with Botmaker to implement a conversational AI solution named FORDi. The challenge was to enhance customer service and engagement across multiple Latin American countries, providing a personalized experience while maintaining both centralized efficiency and local relevance for each market.

Botmaker created the FORDi chatbot to operate across various channels, with a focus on WhatsApp. The solution integrated features like car quote automation, geolocation, and a system to hand off conversations to human agents when needed. This implementation by Botmaker led to significant results, including a 70% automated resolution rate, a 72% lead certification level, and a 2.1x growth in generated leads.

Ford

Ezequiel Balducci

Marketing & Digital Transformation