Case Study: Ford boosts lead generation and customer service with Botmaker's FORDi chatbot

Ford boosts lead certification to 72% with Botmaker

Ford, the automotive manufacturer, sought to improve its customer service and lead generation across Latin America. To address this, they partnered with the vendor Botmaker to implement an AI-powered chatbot named FORDi.

Botmaker's solution involved creating a hybrid chatbot that centralized common interactions while allowing for regional customization. FORDi was integrated across multiple channels, including WhatsApp, and provided features like car quotes, geolocation, and access to vehicle databases. This solution delivered significant results for Ford, including a 70% automated resolution rate, a 72% lead certification level, and a 2.1x growth in generated leads.

Ford