Case Study: Domino's achieves faster, easier ordering and higher sales with Botmaker

Domino's - Customer Case Study

Domino's Pizza Brazil, a major pizza chain with plans to double its national presence, focused on tech investments to enhance its customer experience. The challenge was to improve and open new sales channels, specifically by optimizing its existing DOM chatbot. To achieve this, Domino's partnered with vendor Botmaker to revamp the bot.

Botmaker implemented a new version of the DOM chatbot integrated with the WhatsApp catalog, creating a more intuitive and faster ordering process. This solution led to a significant 78.16% increase in monthly order volume within a single quarter and achieved an exceptional Net Promoter Score of over 80 points, demonstrating high customer satisfaction with the streamlined experience.

Domino's

Bruno Oliveira

Director of Technology and Supply