Case Study: Alicerce Educación improves service for 40,000+ users with Botmaker

Alicerce Educación - Customer Case Study

Alicerce Educación, a social impact education company, faced the challenge of managing a high volume of inquiries from students and parents, a situation intensified by school closures during the pandemic. They partnered with Botmaker to automate customer service and provide immediate, accurate responses, aiming to optimize communication and support their mission of delivering affordable, quality education.

Botmaker implemented a WhatsApp bot powered by artificial intelligence and machine learning to handle the solution. This automated system answered questions, processed new student registrations, and provided personalized information, which resulted in serving over 40,000 users and processing one million messages in 2021. The bot facilitated a 47% quarter-over-quarter increase in query resolution and allowed Alicerce's human agents to focus on more strategic activities.

Alicerce Educación

Danilo Rocha

Alicerce Educación