Case Study: Trendyol improves indexing and boosts organic visibility with Botify

Trendyol Leverages SEO Tools for Better Indexing, Higher Sales

Trendyol, a leading e-commerce company across Turkey, Europe, Azerbaijan, and the Gulf region, needed a better way to ensure its vast number of listing pages were properly discovered and indexed by search engines. To address this challenge, the Trendyol SEO team turned to Botify Analytics and SiteCrawler to improve visibility for valuable pages and support growth in new markets.

Using Botify’s crawling, similarity, inlink, and alerting features, Trendyol identified pages that were thin, overly similar, or lacked internal links, then prioritized fixes to improve crawlability and indexing. As a result, Botify helped Trendyol reduce thin listing pages by 96%, cut pages with similarity by 91%, and decrease URLs with only one follow inlink by 78%, while improving overall organic visibility and internal SEO operations.

Trendyol

Dogus Sahin

Senior SEO Specialist