Case Study: Trendyol achieves better indexing and higher sales with Botify

Trendyol boosts indexable URLs crawled by 21% with Botify

Trendyol, a leading e-commerce company, faced a significant challenge in ensuring its vast number of valuable listing pages were being discovered and properly indexed by search engines across its international markets. To address this and improve consumer visibility, the Trendyol SEO Team turned to the comprehensive crawling capabilities of Botify Analytics.

Using Botify's tools, including its SiteCrawler and various filters, Trendyol implemented a multi-faceted solution to enhance crawl rates, reduce page similarity, and increase internal links. This strategy led to measurable results, including a 96% reduction of thin listing pages and a 21% increase of indexable URLs crawled by Google, greatly improving the site's organic visibility and health.

Trendyol