Case Study: The Hindu boosts visibility and organic traffic with Botify

The Hindu increases organic visits by 27% with Botify

The Hindu, a major Indian English-language daily newspaper, faced significant challenges in maintaining its online visibility due to technical debt from its digital-first transition and a legacy CMS. This impeded its small SEO team's ability to compete effectively and implement necessary fixes. Botify's analytics platform was brought in to help understand the full extent of these issues.

Using Botify, The Hindu identified and rectified problems wasting Google's crawl budget, such as URLs with technical issues and orphaned pages. This solution provided clear, actionable data that empowered the team to prioritize high-impact fixes. The results included a 50% increase in indexable pages crawled by Google, a doubling of impressions, and a 27% rise in organic visits.

The Hindu