Case Study: The Hindu boosts organic traffic by 27% with Botify

The Hindu Boosts Visibility by Increasing Organic Visits by 27%

The Hindu, an Indian English-language daily newspaper, needed help overcoming severe technical debt from its digital-first transition, which made it harder for search engines to discover strategic pages across its large site and subdomains. Its small SEO team also struggled to implement fixes in a legacy CMS environment while competing against clickbait-heavy publishers.

Botify provided a large-scale SEO solution that gave The Hindu a full view of site issues and helped prioritize the most impactful fixes. With Botify, The Hindu increased the number of indexable pages crawled by Google by over 50%, doubled impressions, and grew organic traffic by 27%, improving visibility for its strategic pages.

The Hindu

Pundi S Sriram

Chief Product Officer