Case Study: SPORT 2000 boosts organic SEO performance with Botify

Sport 2000 Optimizes Organic SEO to Stay Competitive

SPORT 2000, the third-largest distributor of sporting and leisure gear in France, needed to improve organic visibility in an ultra-competitive market. With a small SEO team, limited budget, and pressure to compete against larger catalogs and paid-search-heavy rivals, the company turned to Botify to strengthen its French e-commerce site’s organic search performance.

Botify implemented an SEO solution designed to automate optimization tasks and provide ongoing guidance and reporting. Within 8 months, SPORT 2000 saw +21% pages crawled by Google, +22% pages indexed, +33% impressions, +38% traffic, and +72% conversions on its French domain, delivering a strong return from improved organic search.

SPORT 2000

Jerome Joire

E-Commerce Director