Case Study: Singtel achieves 19% organic transaction growth with Botify

Singtel boosts organic transactions 19% with Botify

Singtel, a Singaporean telecommunications conglomerate, faced challenges with organic traffic growth and search engine visibility due to a JavaScript-heavy website that was difficult for search bots to crawl. This led to a 27% year-on-year decline in traffic. The team struggled with inefficient, manual SEO processes and long developer lead times, making optimization efforts time-consuming and ineffective. They partnered with Botify to address these issues.

Using Botify's AI-powered platform and automation features like PageWorkers and Botify Assist, Singtel deployed site-wide SEO optimizations at scale and accelerated content creation from hours to minutes. This solution led to a 227% increase in impressions, a 175% increase in clicks, and a 19% growth in organic transactions. Botify enabled Singtel to significantly improve visibility and customer engagement, resulting in a 17% uplift in organic revenue.

Singtel