Case Study: Recurrent Ventures improves organic performance with Botify

Recurrent Ventures Fixes Technical Issues, Improves Organic Performance

Recurrent Ventures, the US digital media company behind brands like Field & Stream, Bob Vila, The Drive, Popular Science, and Task & Purpose, needed better visibility into SEO performance across its 15+ sites. Its SEO team lacked a unified view of KPIs and limited insight into how technical fixes were affecting organic search results, making it difficult to track impact and stay proactive.

To solve this, Recurrent Ventures used Botify Analytics and Botify Intelligence to analyze log files, segmentation, and crawl logs, and to build an internal monitoring process with change reports and email alerts for development updates. With Botify, the team improved technical SEO across its sites, reducing click depth by 20%, increasing SEO goal attainment by 102% across four brands, and cutting 404 errors by 91%, while also eliminating crawl-blocking issues and defining nine technical KPIs to guide future performance.

Recurrent Ventures

Jacob Hurwith

Director of SEO, Technical